Following these steps will result in a well-positioned visual brand architecture. To answer the question about where to acquire images, we will review three phases of the instagram branding process. This article focuses on a visual style for the business user, and will defer the topic of written content for another discussion. The quality and type of image selection, whether curated or created, moves up a notch when followers, connectors, and potential customers are at stake. Reflecting on the evolution of the platform, from instantly shared photos to carefully selected galleries and stories, savvy business users think about the social channel in a more strategic way. While scrolling through Instagram, I noticed an inquiry, “A picture can be worth a thousand words-especially on IG-but where do you obtain such images?” Stock, original, or other?Īs Instagram has matured into a business platform, Insta no longer means instant for organizations or individuals who want to grow their following of clients, potential customers, and partners. You don’t want to waste your copywriting effort because your photo did not attract someone’s interest.
Without this, viewers will never read your lovely copy accompanying your photo or illustration.Īnd from what I’ve seen, Instagram is fast becoming the home of the mini blog post. 3 Seconds to Attract AttentionĪccording to Nicole Emerick, a social media expert, “you have 3 seconds and nine tiles before someone decides to engage further or follow you.” Your presence will be more effective when you take a brand management point of view of your channel. The long term strategy is to build a brand that appeals to connectors, potential customers, and partners. This article is for business-to-business (B2B) consultants, creatives, freelancers, and small businesses using Instagram to become known and attract a following. The style of your profile is an important part of your professional personal brand. My recommendations are a result of being attracted to and analyzing hundreds of highly established profiles, along with some newer pages that are gaining traction. My background in art and design is the biggest influence on my opinions, even though I have also worked as a tech marketer, speaker, author, and career growth analyst. With a plan to convert to a business profile later this year, I will also launch a growth marketing program to build the audience. Having recently launched my B2B brand on Instagram, I decided to gather my observations as a guide for effective visual strategies.
However, the highly visual platform requires a compelling first impression with images that attract. With over 1 billion users, this is a great time to take lessons from B2C brands as they engage with millions of followers. We live in the age of multi-channel marketing and your instagram feed is a powerful tool to complement your efforts.
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